Schwarz Gruppe, a significant retail group that owns Lidl and Kaufland, has acquired Actual.de from SCP Group. Actual.de is among the largest on-line marketplaces in Germany.
SCP Group didn’t personal Actual for very lengthy. In February of this yr, the funding agency acquired Actual from Metro AG. Now, the web platform has a brand new proprietor: Schwarz Gruppe.
Will proceed underneath the Kaufland identify
Sooner or later, the continuation of the web market is deliberate underneath the identify Kaufland, as a part of Schwarz Gruppe’s digital enterprise. Actual.de ought to complement the group’s stationery enterprise and broaden the supply for patrons and buying and selling companions in Germany and overseas.
‘The mix will open up new alternatives’
“Actual.de is an integral part of our future providing. The mix of brick-and-mortar enterprise and on-line buying and selling will open up extra alternatives for us”, explains Rolf Schumann, Chief Digitalization Officer of the Schwarz Group. “This may even supply new benefits for our clients.”
Actual.de is a vital a part of our future providing.
Each SCP and Schwarz didn’t need to disclose the acquisition worth. However they did emphasize that provides and providers will proceed to be accessible as common to Actual.de’s clients and retailers who use the marketplace.
About Schwarz Gruppe
Schwarz Gruppe is a significant retail group with 12,100 branches and specialist shops in 31 completely different international locations. It generated gross sales of 104.three billion euros in 2018. The group basically consists of the 2 retail divisions Lidl and Kaufland.