It’s the top of an period for Argos followers. The retailer will cease printing its well-known catalogue after virtually 50 years. After all, that is the results of its concentrate on ecommerce. The latest Argos catalogue accounted for three.9 million printed copies.
Argos began with its printed catalogue in 1972. Since then, the bi-annual publication was extremely popular. It’s stated that it as soon as was present in three-quarters of properties in the UK, with solely the bible being extra standard amongst households.
was as soon as present in three-quarters of properties in the UK.
Merchandise will now be solely listed on-line
The upcoming finish of is the results of Argos’ transfer in direction of ecommerce. The retailer says that on-line purchasing gives “higher comfort” than looking by means of its print catalogue. The final catalogue was printed in January and was copied three.9 million instances. Now, the merchandise will likely be solely listed and displayed on-line.
‘Our clients’ purchasing habits have modified’
“Simply as our clients’ tastes have modified over time, so have their purchasing habits. We’re seeing an rising shift in direction of digital purchasing, utilizing our cell app, web site and in-store browsers”, stated Mark Given, chief advertising and marketing officer at Argos proprietor Sainsbury’s. “Closing the guide on will assist us concentrate on delivering thrilling and provoking digital purchasing experiences to satisfy the altering wants of our clients.”
Closing the guide on will assist us concentrate on digital purchasing experiences.
Argos defined that though stops present, the retailer will nonetheless proceed to prints its Christmas Present Information.
For the followers: each Argos catalogue might be considered on-line right here.